ETR's April 2024 Technology Spending Intentions Survey (TSIS) officially closed today. The Research team will be busy analyzing the data and compiling hundreds of timely reports on a sector and vendor level over the next three weeks. In addition, we will also publish our full Macro Views Report and Webinar, the APR24 TSIS Findings Webinar, the most recent State of Generative AI report, and the accompanying expert feedback panel...all over the next three weeks. While you're waiting for all that fresh research to roll in, you can look at the key early trends gathered from our preliminary survey data.
Recently, ETR's Research Team has published the April 2024 Early Takeaways, leveraging preliminary data to examine sectors with improving/declining 2024 spending intent and updated forecasts for IT spending growth as well as inflections captured at the vendor level. The article below is a synopsis of that report based on more than 1,400 IT decision makers, including 236 from Fortune 500 and 338 from Global 2000 organizations. ETR subscribers can read the full report here. This article summarizes some key takeaways, but if you want access to the full report, email us at service@etr.ai or request a free trial today to access the entire ETR research platform.
In the APR24 TSIS, most sectors exhibit a year-over-year deceleration in spending intentions, which is a stark reversal from the prior JAN24 survey. The Server and Virtualization sectors saw the most notable survey-over-survey (s/s) declines. The Fintech, ML / AI, Data Center Colocation, and Storage sectors were the only areas showing relative stability.
Transitioning from sector to vendor-level data, cloud giants like Microsoft, AWS, and, to a lesser extent, Google all hold top positions in Pervasion of our survey sample; however, it is the ML / AI phenoms OpenAI and Anthropic that have overtaken the top Net Score spots. Databricks, Kubernetes, and Snowflake comprise the second-highest Net Score tranche, while ServiceNow boasts a strong Pervasion and Net Score position. Anthropic’s relatively low Pervasion should be noted, but it doesn’t dampen its impressive s/s Net Score growth.
Focusing on citation growth, Microsoft and OpenAI’s ML / AI offerings both saw healthy citation growth rates survey over survey (s/s). Several Adobe offerings across Enterprise Content Mgmt., Productivity Apps, and Marketing saw notable citation growth. Inversely, Information Security vendors Okta, Zscaler, and Proofpoint all saw s/s citation changes that lagged other higher-citation vendors, as did AWS in Cloud Computing and Analytics / B.I. / Big Data.
The full April 2024 Technology Spending Intentions Survey report includes much more vendor-specific data trends about forward-looking spending trajectory, market share pervasion, and macro spending outlooks. Again, you can always reach out to us at service@etr.ai to request a complimentary report or free trial access.
Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to provide actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai