That’s a wrap for RSAC 2023! With the biggest security conference of the year ending today, ETR decided to review its recent data on some of the companies making announcements at RSA. Here are some of the biggest announcements from vendors at this year’s conference, in order of ETR's Net Score rankings, of course! See all the data for yourself on the ETR Platform, or via a Free Trial.
- Starting with the seemingly omnipresent vendor way up and to the right, Microsoft. Microsoft announced the first generative AI-powered cybersecurity product, Security Copilot, which uses GPT-4 combined with its own Information security AI model.
- Falcon Complete XDR, by CrowdStrike, was announced ahead of RSAC 2023, a managed XDR platform that is similar to its MDR service, offering 24/7 management and threat monitoring, hunting, and remediation. Based on ETR's spending intentions data, CrowdStrike has separated itself from the rest of this field as spending intentions continue to accelerate into 2023.
- Already riding the coattails of success behind its leading CNAPP and Prisma Cloud offerings among MSPs, the Infosec platform player, Palo Alto Networks’ Prisma SASE, is now getting a refresh with attention to AI + Automation. According to the company, AIOps is a proactive detection platform that can rectify issues that may cause a disruption as a preventive measure.
- EDR/XDR player SentinelOne revealed an AI-based threat-hunting option for its Singularity offering called “Purple AI” using Large Language Model (LLM) technology. The technology will allow Security Analysts to ask questions using Singularity Skylight about a customer’s threat landscape and vulnerabilities.
- Proofpoint revealed new features in its Aegis Threat Protection offering, which includes both Supplier Threat Protection and Targeted Attack Prevention Account Takeover.
- Tenable is expanding upon its “Security Center 6.1”, offering exposure management to both on-prem and hybrid models using the Tenable One Exposure Management product.
- In addition to buying API-security company, Neosec, in advance of the RSA conference, Akamai Technologies unveiled its “Brand Protector” platform, specifically to defend against phishing or company ghosting.
- Networking giant Cisco, which currently sits with the ETR's 2nd highest Pervasion rate on this list, continued its transition into leading security services by unveiling the new XDR platform that goes above and beyond their current SecureX platform. Combining NDR and EDR in proprietary Cisco fashion, XDR offers what they call “high-fidelity data” not only with their own Cisco Secure Client for endpoint but numerous other EDR tools offered by Palo Alto Networks, SentinelOne, Microsoft, and Trend Micro.
- We all love comeback stories, especially among familiar names, first with IBM. Last year’s acquisition of cybersecurity firm, Randori seems to be a good fit with IBM’s XDR product, established QRadar, and managed security services. This year, IBM’s new Security QRadar Suite includes its Log Insights, EDR + XDR, SOAR, and SIEM products while using AI + Automation.
- Finally, rounding out this Vendor Position (reminder that this list is ranked by ETR's proprietary spending intention Net Score in descending order), Trellix (McAfee/FireEye). Now offering a “complete end-to-end security solution” with Trellix Endpoint Security Suite, combining its Endpoint Security, Endpoint Detection and Response, and Endpoint Forensics products.
When writing a recap of the biggest security conference of the year, we didn't expect to write about a giant IT consulting company, but this announcement is worth a mention. Accenture announced this week the expansion of its partnership with Google Cloud and Mandiant. According to the report, Accenture will focus on its Managed XDR offering that combines Google’s generative AI across multiple data sources, Large Language Models (LLM), and Security AI Workbench. In ETR's proprietary shared account analysis, Accenture has seen its Net Score rise considerably among Google Cloud / Mandiant accounts over the past year (see below).
Shifting our focus to some of the hottest private companies in our Emerging Technology Survey (ETS) vendor universe, we measure Net Sentiment scores which represent the overall awareness and opportunity for these private vendors among ETR's thousands of IT decision makers.
Abnormal Security leads all vendors here and is the only one to post a Net Sentiment score above 40%. It appears on paper that its $200M+ Series C, valuing the company at $4B last May, is already paying dividends as it focuses its AI-based email security platform to grow rapidly outside of the US. Their ICES offering, which integrates seamlessly with Microsoft 365, has already seen considerable growth among Microsoft customers in our latest surveys. This year, Abnormal Security announced threat detection on Productivity Apps (Teams, Slack, Zoom), including “Email-Like Messaging Security”, “Email-Like Account Takeover Protection,” and “Email-Like Security Posture Management.
Lacework, with the 2nd highest Net Sentiment Score on this list, added vulnerability risk management to its already popular CNAPP offering, looking to offer visibility across multiple cloud platforms. Salt Security announced additional “advanced” threat detection features, including updates to its API Protection Platform using AI. Salt Security trails Lacework slightly with its Net Sentiment by 230 basis points.
Last but certainly not least, Securonix, who made new announcements ahead of RSAC 2023, revealed a new SIEM offering that integrates data from Snowflake. The “Unified Defense SIEM” includes Securonix’s Autonomous Threat Sweeper, including “threat content-as-a-service” with their Threat Content Analyzer to assist with overall threat detection.
Don’t forget our MAY23 Emerging Technology Survey is now live, and in the field, it will be interesting to see how Net Sentiment scores will be affected following these announcements.
And that's a wrap on RSA 2023, but we will see you next year, prepared with a fresh batch of data coming from thousands of actual IT practitioners. Judging by our most recent APR23 Macro Views survey, looks like the focus on Infosec will continue, especially among Zero Trust Security.
Reach out to ETR if you would like to learn more about our industry-leading research, data, and custom surveys, or poke around the ETR platform yourself with a free trial.
Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to provide actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai