Qlik + ETR Unstructured Data Survey 

Unstructured Data to Boost Operational Efficiency

ETR Research 

| May 31, 2024

In partnership with Qlik, a global provider for data integration, analytics, and artificial intelligence (AI), ETR surveyed 200 technology decision makers about the opportunity that unstructured data and Gen AI enable. This article highlights some of the key takeaways from the survey, but readers can access the full report via Qlik's website here. 

Last week, Qlik announced new research based on an ETR survey revealing that while enterprises recognize the significant potential of unstructured data to enhance operational efficiency and drive meaningful insights, many are struggling to effectively leverage this resource. The survey shows that a lack of expertise and insufficient tools are major barriers, with only a small percentage of enterprises dedicating more than a quarter of their AI budget to unstructured data initiatives.

“With many sources citing that unstructured data makes up to 80% of the world’s data, it is no surprise that enterprise leaders want more real value from this untapped source,” said Brendan Grady, General Manager of Qlik’s Analytics Business Unit. “Yet, our survey highlights that nearly 70% agree their organization is not well equipped to understand how GenAI can be leveraged on their unstructured data.” “Companies are looking for solutions that enable GenAI adoption without requiring them to overhaul their existing skillsets and technology stack. The opportunity is finding ways to integrate AI seamlessly into current analytics environments, allowing organizations to extract the right answers from unstructured data and drive meaningful business outcomes.”

The survey reveals insightful data on how leaders feel and what they are doing to address the opportunity that unstructured data and GenAI enable:

  • Data privacy and compliance concerns dominate: 59% of respondents are very concerned about data privacy and 47% about regulatory compliance, significantly outweighing concerns about ROI (19%).
  • Integration and cost are top priorities when evaluating vendors: When evaluating vendors, system integration (55%), cost (50%), and governance features (49%) are top priorities, whereas vendor reputation is a low priority (16%). Respondents expect modest financial gains from using unstructured data, with 45% anticipating a 10%-20% improvement in their top or bottom lines.
  • Interest in GenAI is high, but significant investment is lacking: Among those interested in using GenAI for unstructured data, two out of three respondents plan to invest in an GenAI tool for unstructured data. Despite widespread interest, only 22% of all respondents indicate they are making “significant” investments in AI technologies.
  • Unstructured data is seen as a key driver for efficiency: A clear majority (62%) see the opportunity in unstructured data to improve operational efficiency, while only 31% believe it can drive innovation. Nearly half (45%) describe a use-case involving better search and query tools to dig into internal documents.
  • Traditional search tools fall short for unstructured data: There is strong agreement that traditional enterprise search tools are insufficient for maximizing the value of vast document libraries. Only 16% have already purchased a tool designed to deliver insights from unstructured data, and most efforts remain in early or pilot stages.

“The findings from our survey underscore a critical challenge facing enterprises today: the gap in expertise needed to harness the full potential of generative AI for unstructured data,” said Erik Bradley, Chief Strategist & Director of Research at Enterprise Technology Research. “While the appetite for leveraging unstructured data is high, the lack of specialized skills and appropriate tools is a significant barrier. To truly capitalize on the opportunities presented by GenAI, organizations must invest in bridging this knowledge gap and integrating advanced AI capabilities seamlessly into their existing analytics frameworks.”

The “Unstructured Data and GenAI Survey,” executed in April 2024 by Enterprise Technology Research (ETR) on behalf of Qlik, surveyed 200 enterprise technology decision makers across multiple industries. For more information and to see the full survey results, visit https://www.qlik.com/us/resource-library/unstructured-data-benchmark-report 

If you are considering your own custom research and survey needs, please reach out to the ETR service team for more detail s and examples of our work.

Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to provide actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai