ETR Insights, The Stories Behind the Data
You've come to rely on ETR for unmatched quantitative data on enterprise IT spending intentions and topical Drill Down surveys. But have you ever wanted to know more about the stories behind the data? Want to get inside the heads of IT decision-makers (ITDMs) and learn how and why they choose the tech products they do? We have those answers with ETR Insights.
Uncover inflection points, understand what drives the decisions of enterprise technology purchasing leaders, and aggregate end-user sentiment around progressive technology trends. Whether you're interested in company-specific commentary, competitive analysis, or thematic trends, dive into ETR Insights and explore, but be careful when you do because the pool is very deep.
Supercharge your ETR experience with the following features, exclusive to Insights subscribers:
• A searchable transcript library of over 2.5 million words and 17,000 minutes of recorded audio
• Full transcripts from 300+ one-on-one interviews and expert panels with our ITDMs
• Executive summaries from ETR Insights industry analyst team
• Video replays from past ETR Insights events
• Extended reports compiling commentary on trending vendors over time
The Searchable ETR Insights Transcript Database
Are you curious about what IT decision-makers are saying about hot products like Databricks, Snowflake, and CrowdStrike? Want to know how technologists manage supply chain disruptions, secure multi-cloud architectures, and hybrid workforces? You can search for specific vendor names, topics, or keywords and access related research content. Just head to the transcript library and use the keyword search bar or the company drop-down menu to surface relevant ETR Insights events. From there, click the “View Snippet Results” link to expand highlighted text with your keywords from the transcript. Click on a snippet to jump to that portion of the transcript.
Here’s a quick tutorial to show you around the transcript search feature:
Digest Full Transcripts, Analyst-Authored Summaries, and Video Replays
Suppose you want to immerse yourself in the entire conversation. In that case, you can click the “Transcript” button to view a full transcript, click the “Abstract” button to read a summary of the dialogue written by an ETR industry analyst, or click the “Full Recording” button to replay the entire video of the interview in your browser.
The ETR Insights analyst team that moderates the interviews and writes the summaries brings a wealth of industry knowledge and research and writing expertise. The Insights team leverages its decades of experience in industry analysis, journalism, and institutional equity research to deliver actionable intelligence to our subscribers.
Client Participation
ETR Insights Clients can:
• Join live-streamed roundtable discussions, 1:1 Interviews, and vendor evaluation panels
• Dive into real-time commentary around corporate actions and current events with sector–specific webinars
• Pre-submit anonymous questions, topics, and themes to be discussed during events
• Interact with ETR analysts and ITDMs via live chat features
• Access the full ETR Insights Library including the recordings, transcriptions, and executive summaries made available after each session
• Request custom research or follow-up interviews
• Access our calendar of events and directly register your participation
Never Miss a Trend
ETR Insights events are part of an ongoing series, and our team of analysts is constantly scheduling new events to source our research. As a subscriber, you’ll gain access to the master calendar of events within our platform and concierge services to help direct you towards events of interest and make sure the right research reaches your desk.
With access, you’ll be privy to upcoming research initiatives, including:
• Expert panels sourced with industry experts from our ETR Community, moderated by our senior analysts, on the topics of Data Warehousing and Vulnerability Management
• A deep-dive report analyzing the state of XDR in the enterprise
• High-level 1:1 interviews with ETR Community discussing macro trends in IT spending and featuring guests like the Sr. Manager of IT Infrastructure for a Large Manufacturing Enterprise and the Director of UX Platforms and Devices for a Fortune 500 Industrials Enterprise.
• And much more!
Ready to test ETR Insights for yourself? Contact your service rep or start a no strings attached Free Trial today.