The running joke at ETR is – who can explain what ETR does in 60 seconds or less during a conversation with grandma at Thanksgiving?
ETR is an independent investment research firm specializing in enterprise technology. We collect our own proprietary data from IT buyers across the globe to gauge future demand for B2B technology companies. We provide this signal to our clients, who use our data and research for investment purposes (if they work for a financial services firm) or to assess their organization’s positioning within the greater tech landscape (if they work for a technology company within our universe).
But what does that really mean?
Chances are… grandma doesn’t quite understand. Not only that, but the above leaves out all elements of how we do it. There are too many details missing to fully communicate the power of ETR’s work.
Enter ETR’s Interactive Demo. Next time you see grandma, fill your plate (with data). In 7 short videos, the ETR Interactive Demo explains all aspects of our work that contribute to our mission of becoming the one-stop-shop for all things enterprise tech. Today, we introduce the first two videos, ETR's Community and Research & Data. Check them out below!
First things First: The ETR Community
Watch the overview below or click through to view it in YouTube, which includes more information on our organically grown population of 5000+ IT Decision Makers worldwide.
Quality Check: Data & Research Methodology
Watch the overview below or click through to view it in YouTube, which describes our data, how we collect and ensure its quality, as well as how we deliver the data and allow users to dive in firsthand.
But wait...There's more...
The ETR Interactive Demo seeks to explains all aspects of our work that contribute to our mission of becoming a one-stop-shop for all things enterprise tech. Watch this space over the coming weeks as we release additional components of this video series, including:
• The ETR Visualization Platform
• Custom Surveys
• Live Qualitative Insights
• 1:1 IT Decision Maker Calls
• Proprietary Reports
Reach out to a service rep to discuss more and start a free trial today.