Pure Storage, Palo Alto Networks, and Splunk Earnings Previews

Data Review on Leading Vendors in Storage, Information Security, and Observability

ETR Research | @ETRnews 

| May 13, 2021

Below, ETR recaps the datasets on leading vendors in the Storage, Information Security, and Observability sectors. This article is based on ETR's Spring Technology Spending Intentions Survey (TSIS), which captures where IT budgets are being invested, citing participation from 1,500 IT decision-makers. Below are specific excerpts from each vendor's TSIS report, published last month.

Pure Storage

Among all customers, updated 2021 spending intentions on Pure Storage remain at healthy levels and are significantly above data captured this time last year. Not only is Pure Storage one of the only vendors within the Storage sector to see an acceleration in its data vs. last year, but the vendor is also seeing one of the largest upticks in Net score y/y among all vendors within the TSIS.

Fortune 500/1000 and Financials/Insurance organizations provide the strongest spending intentions on Pure Storage, with expansion rates at robust levels across all customer subsamples (≥15 citations). Small respondents reveal the weakest spending intentions on Pure Storage but indicate no plans to Replace the vendor and a strong customer acquisition rate. In addition, ITDM commentary from ETR's Insights interviews is trending favorably for the vendor.

Palo Alto Networks

Updated 2021 spend on Palo Alto Networks is in line with data captured in JAN21 while the company’s market share (enterprise pervasion) continues to increase across most customer types. The stability yields a more impressive reaction when considering the company’s Net score has historically declined between the JAN/APR surveys.

Palo Alto Network’s market share of the Information Security sector has expanded across most customer types and is highest among larger organizations, such as S&P 500, Fortune 500/1000, and Global 1000/2000. Market share within Small organizations and Financial/Insurance has declined; the latter, however, remains elevated compared to other customer types.


Across both the Analytics / B.I. / Big Data and Information Security sectors, spending intentions on Splunk continue their long march lower, decelerating from a prior survey and year-ago levels driven by weaker expansion rates coupled with a slight uptick in negativity. Among all customers, Splunk’s citation-weighted market share (customer growth within our sample) remains below year-ago levels.

Splunk is seeing planned Replacements trend higher across both sectors. In ETR’s Replacement Reasoning Analysis, Pricing/Cost and Total Cost of Ownership remain the primary drivers to Replace Splunk, while Alignment with Cloud Vendors, Feature Set, and Relationship with Vendor are being cited more often as compared to prior survey levels. ETR Insights continues to capture negative sentiment around Splunk's cost, as well as an increasingly crowded market within monitoring and observability.

See Reports for other vendors reporting earnings soon: