Dreamy Data for Salesforce?

OCT22 Salesforce Data Shows Higher Adoptions

ETR Research 

| September 22, 2022

Let's begin with a quick look at the data collected to date on Salesforce.com. While the October 2022 Technology Spending Intentions Survey (TSIS) is still live in the field, ~600 IT decision makers have already submitted their updated second-half 2022 spending intentions for Salesforce. This survey period will remain open for two more weeks while we collect more responses; however, the large citation base already accounted for warrants a closer look at the preliminary data.

Following our JUL22 TSIS survey, we remained with a Positive view of the data set related to Salesforce with healthy and stable spend intent metrics and strength among Global 2000 respondents. The preliminary data in OCT22 suggests continued stability among all respondents across aggregated Salesforce products. Net Score has contracted slightly along with an incremental uptick in Negative response rates (Replace + Decreasing Spend) from historically low levels picked up in JUL22. However, new data also suggests higher levels of Adoption indications than in previous 2H survey periods.

ETR tracks Salesforce across 7 product focus areas, all of which are showing relative stability and y/y Net Score increases in Commerce Cloud, Cloud Computing, Mulesoft, Tableau & Slack. Core Enterprise Apps software is largely flat y/y with Marketing showing a decline.

ETR data further breaks down each one of the sectors depicted above by Enterprise Size, Industry, and Geographic region, where we are capturing healthy adoption rates, particularly for such a large and well-entrenched company. In addition, the ETR data analysis platform also provides shared account analysis for Salesforce across a myriad of tech stacks. We don't stop with just our data, however, because we also provide analyst-guided vendor feedback calls where executive IT leaders provide real-time vendor commentary on today's leading technology vendors. For example, here is a recent comment regarding Salesforce's expansive abilities and the concern of them becoming too big:

"When you talk about CRM, people just think about Salesforce, even though it's not the only one. Maybe just these companies that are starting out rely directly on Salesforce and try to build everything on top of that. The same goes for Workday, for example, or ServiceNow. The biggest thing for them is definitely their name and then the features that they have built up during the years. For me, I hope that we’ll stay with a different approach and not go back to a monolithic one." - Executive Architect, Hybrid Cloud Transformation - F500 Tech Enterprise

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Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to bring you actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai