Another newsletter week and another awesome industry list. This time we highlight Deloitte's Technology Fast 500, which was recently updated in November and also has a significant amount of overlap with ETR's data. Although Deloitte's list consists of both public and private companies, for the purposes of this article we are going to focus on the fastest-growing private tech companies that Deloitte highlighted. Many of these companies are tracked in ETR's proprietary Emerging Technology Survey (ETS), where ~1200 IT decision-makers recently indicated their awareness, utilization, and churn for today's top private tech companies. The most recent ETS survey closed in mid-November and the full slate of data and analysis was released today. While ETR subscribers and our ITDM community can access all of the data, analysis, and replays of our findings calls on our research platform here, our new friends can get started with their own free trial.
In the meantime, this article examines supporting data for some of the private companies on Deloitte's 2022 Technology Fast 500 Rankings, which they describe as "the fastest-growing technology and life sciences companies in North America." For ETR's purposes, we will focus on a sample of the enterprise tech companies outside of Health and Life Sciences that are tracked in our ongoing ETS survey series. As you can see in the slide below, polling for this ETS survey was conducted from October 25th until November 17th and saw participation from nearly 1200 IT Decision makers, including 150 from Fortune 500 companies and 246 from Global 2000 organizations. Of all the respondents, 65% hold C-Suite or Director level titles. In aggregate, the ETS currently tracks nearly 500 emerging technology vendors and frameworks.
OK, now on to the tech companies. In the data visualization below, ETR plots two proprietary metrics to provide a holistic snapshot of how a private tech company is performing amongst our robust survey sample of enterprise IT decision-makers. On the x-axis, we plot our proprietary Mind Share metric. That metric is calculated by aggregating the evaluation, utilization, and the ‘evaluated, no plan to utilize' citations and then dividing that sum by the unique sector respondents. Essentially, Mind Share measures overall enterprise pervasion and brand awareness within our sample. On the y-axis, we plot our proprietary Net Sentiment metric, which aggregates customer evaluations and utilization and subtracts out churn. Essentially, Net Sentiment measures overall enterprise traction and which companies are currently best positioned.
As seen above, the most recent ETS data ranks the Top 5 Net Sentiment leaders from Deloitte's list as: AuditBoard, Calendly, Arctic Wolf, Fivetran, and ClickUp. The Top 5 Mind Share leaders from Deloitte's list are: Arctic Wolf, Calendly, Sysdig, BigID, and Workato. Both Arctic Wolf and Calendly land on both lists, demonstrating not only strong brand awareness but strong utilization and traction within enterprise accounts. The ETS survey also analyzes these companies in much more detail across awareness, evaluation, and utilization metrics in aggregate and by customer demographics across regions, enterprise size, and industry verticals. In addition, the ETS data models juxtapose these data sets with their respective sector peers and competitors for competitive intelligence comparisons.
It should be noted that the above visualization was only populated with a selection of companies that reside in Deloitte's Fast 500, but the overall leaders in our ETS data encompass an even wider scope. The slide below provides a quick snaphsot of the highlights from the recent November 2022 ETS.
Since Arctic Wolf is a standout performer in both Deloitte's rankings and ETR's data, let's take a look at one more proprietary model in ETR's data analysis platform. This one we call the Targets and Disruptors model, which cross-references our private company ETS data with our public company Technology Spending Intentions Survey (TSIS) data. In this example, we begin with the spending intentions data for one of today's leading information security companies, Crowdstrike. Then we cross that with the ETS Net Sentiment and Market Share metrics to determine which private competitors are best positioned within Crowdstrike's accounts.
As seen below, Arctic Wolf is the best positioned of the private comps within ETR's Intrusion Detection & Response subsector. In fact, across the entire ETS Survey universe, four of the top ten vendors with the highest levels of ‘Plan to Evaluate’ come from security players, including Arctic Wolf at number eight.
* It should be noted that among ALL private Information Security companies across the entire ETS universe, OneTrust (Net Sentiment) and BeyondTrust (Market Share) are the two best-positioned vendors among Crowdtsrike's enterprise clients.
Whether you are on the enterprise side, an investor, or an end user, if you would like to see a more detailed analysis for any of the companies listed above or hundreds of other private and public enterprise tech companies, please reach out to us at insights@etr.ai with any custom requests, or get started with your own free trial today.
Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to bring you actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai