More than 200 Company-Specific Data Reports, as well as 29 Sector Reports, are now available on the ETR platform based on ETR's JUL24 Technology Spending Intentions Survey (TSIS) capturing 2H'24 spending intentions. Within each report, you’ll be able to quickly ascertain the spend trajectory and competitive positioning of technology vendors – coming directly from their customers. All of these reports are available on the ETR Research platform. If you aren't a subscriber but are interested, please contact our service team to learn more or request access here.
ETR is excited to present Data Reports for our most recent July 2024 Technology Spending Intentions Survey (TSIS)! This initial release of these reports was based on the October 2023 survey and greatly expanded the breadth of our reporting coverage, making digestible, data-driven summaries on an additional 200+ enterprise technology companies available to you for each survey. Within each report, you’ll be able to quickly ascertain the spending trajectory and competitive positioning of technology vendors – coming directly from their customers. With every release of our data reports, we continue to innovate and add more analysis. Let's walk through some of the highlights, using Tenable as an example.
Our data reports provide comprehensive analysis, beginning with the overall survey demographics for each company we cover. In the interest of time, we will not show every slide; however, the Tenable report begins with respondent composition statistics illustrating that 242 Tenable customers participated in the July 2024 iteration and cited some aspect of spending intent with the vendor. Of those 242, 25% represented Global 2000 organizations, and 31% of the vendor's respondents held C-suite Executives titles.
After showing an answer option breakdown analyzing how many respondents were spending positively or negatively (or flat) with the vendor for the back half of 2024, the data report moves on to ETR's time series analysis of our proprietary spending metric, the Net Score (shown below). This data visualization not only illustrates the vendor's overall Net Score history but also breaks down its answer option categories, compares the spending trajectory to the overall sector average, and showcases the historical Pervasion of the vendor within our sample base within its appropriate coverage sectors. With so much valuable information packed into one chart, it's not surprising that this data model is the most popular on the ETR platform.
The report doesn't just show you the data; it also annotates and explains what is being illustrated. Here, we see that Tenable's Net Score has now reached all-time lows following two consecutive survey declines. The Net Score of 16% is below the Information Security average as Negative spending plans are becoming more prevalent. In addition, this chart also shows that overall Pervasion within our survey sample in this sector has decreased over the last six months, as well.
Next, the data report breaks down the respondents' subsample into demographics to see how the vendor performs in different customer groups. However, before we show that chart, it would be a good moment to state that while Tenable is only tracked in one sector, other companies, like Commvault, are tracked in numerous sectors. Those data reports will show this detailed analysis on an aggregate basis and within each separate sector as well. Please see the Commvault data report here to view a rising Net Score with a positive spend trajectory across all three sectors for that company.
Now, back to the Respondent Subsample breakdown for Tenable (shown below), where we see that it is among the larger organizations where the Net Score weakness is most pronounced. In fact, the F500 organization respondents recorded the lowest overall net Score in the July 2024 survey period, and the Global 2000 showed the most meaningful decrease in Net Score since 2H'23 levels captured last October. By job title, the C-Suite and the Non-executive Management bucket demonstrated the largest year-over-year decrease in spend intent. In contrast, Net Score fared better at the Practitioner level.
In the last slide we will show in this article, the data reports also position the vendor among some of its select peer group within each sector. In this case we look at how Tenable Net Score and Pervasion compares to other players such as Rapid7, Qualys, and newer cloud-native entrant, Wiz within the Information Security sector. Here we see that among that select group of peers, Tenable had the lowest Net Score of the grouping, although it still held the highest Pervasion rate.
Be sure to check out the new data reports in the ETR research platform, including the proprietary Adoption and Replacement reasoning analysis included in all reports. And, as always, don’t hesitate to reach out to our service and research teams with any thoughts, comments, or questions. We are always happy to improve our offerings based on client feedback. If you don't yet have access to the ETR research platform, custom surveys, and reports, please click here so we can remedy that for you!
Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to provide actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai