Earlier this week, CNBC published its 11th Annual Disruptor 50 List, highlighting private companies that are continuing to grow despite tough market conditions. The list had a significant amount of overlap with ETR's Emerging Technology Survey (ETS), which is currently live in the field with more than 1200 IT decision makers already participating. The ETS tracks awareness, utilization, and churn for today's leading private enterprise technology companies. Please take note that the ETS survey will close on May 18th, and all data cited here is preliminary at this stage. This article examines which companies landed in the CNBC ETR Crossover list, and as you can see below, 13 enterprise technology companies in the Top 50 are also tracked in ETR's research.
Not much surprise here with OpenAI at the top of the list as the only vendor in this grouping with a Net Sentiment score approaching 60%. That Net Sentiment is the 2nd highest across the entire survey universe, trailing only the ubiquitous and open-sourced container orchestration technology, Kubernetes. OpenAI's ChatGPT line of products continues to dominate the headlines as more and more vendors incorporate genetrative AI and large language modeling into their technology solutions and services, and shows no signs of slowing down either. According to the recent ETS survey, 46% of all respondents for the vendor state that they are either currently evaluating the technology or plan to evaluate it.
Databricks is our runner up in this analysis, holding the second-highest Net Sentiment and third-highest Mind Share ranking within this grouping. The $38 billion data and ML/AI company has been very busy this month, announcing the acquisition of data governance security startup Okera along with a partnership with Hugging Face to introduce a new dataset within the Apache Spark data frame to help streamline AI training and tuning.
Canva sits in the third position, just shy of a 50% Net Sentiment score as of this writing. After Figma's successful acquisition by Adobe, the Australian-based design firm is now the main design competitor to its much larger peer, but Canva has some deep pockets based on its last valuation round and also seems to be winning the age demographics battle as design professionals shift younger. Based on the ETR data, Canva remains in a healthy position overall.
Snyk, currently a mere 30 basis points behind Canva, slips into the fourth spot for both Net Sentiment and Mind Share. One very impressive caveat to that ranking is that the vendor is in the top 5 in two separate subsectors we track, Container Security and Application Security. Since its arrival on the scene, Snyk continues to impress practitioners within the cloud security and DevSecOps market. Despite some recent layoffs, Snyk did announce a strategic partnership with ServiceNow, raising an additional $25 million follow-up on their nearly $200 million Series G this past December.
Rounding out the top 5 on our list is another Cloud Security unicorn in Wiz. The Israeli security company, which was founded by a group of then-teenagers in the Israeli army, announced an exclusive partnership with SentinelOne. The concept behind the partnership is that by combining Wiz’s cloud-native application protection platform (CNAPP) with SentinelOne’s cloud workload protection platform (CWPP), security practitioners will have an all-around cloud security platform for all organizations.
After making a huge splash last fall with its $401 million convertible notes raise led by Owl Rock, Arctic Wolf continues to shine in our Emerging Technology Survey, climbing higher since its debut last year. In this survey period, Arctic Wolf sees its Mind Share rapidly growing among International and APAC respondents in our survey, after launching its 100 percent partner-centric go-to-market model in Australia / New Zealand in the same time period. As EDR transitions to MDR and towards the promise of an XDR solution, while also converging with managed security services, Artic Wolf has firmly entrenched itself in the middle of a competitive and crowded marketplace.
Next on the list, FinTech company Stripe has been making a lot of recent partnership announcements lately, including Uber and Microsoft Teams. Turning our focus to the Project Management sub-sector, both Airtable and Notion are like Derby winner Mage & Two Phill, neck and neck, who will come out on top by the end of the polling period? Both companies are hovering near a 40% Net Sentiment level, but AirTable holds the lead in Mind Share positioning.
Moving away from the pack with a Net Sentiment ranking falling below 30% is Scale AI. The company announced its biggest investment to date, unveiling 15 AI projects within manufacturing, retail, and agriculture, adding up to $117 million in new funds. Lastly, Rippling and Flexport round out our baker's dozen of CNBC’s 50 companies. While neither vendor is as pervasive as some other names on this list, they sure know how to make a statement. Rippling announced a $500 million Series E back in March for its HCM platform, while Flexport was busy inking the acquisition of Shopify Logistics for an undisclosed amount.
Interested in seeing more data-backed disruptors in teh enterprise technology landscape? Dive into ETR’s proprietary Targets / Disruptors model to see which enterprise tech vendors are potentially being disrupted by anyone of the 350+ private companies currently being tracked across 28 different sectors. As just one example, here is OpenAI vs. the ML / AI sector, with OpenAI well positioned vs. H20.ai, C3.ai, DataRobot, Oracle, and IBM Watson while seeing the most overlap with Microsoft, AWS, Google, and Databricks respondents.
With one more week of polling and a few weeks before our Emerging Technology Survey Findings Webinar, stay tuned to see how the data changes as results continue to be filtered live into our ETR Platform.
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Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to provide actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai