That's right; it's report season again. Not that ETR really ever stops its steady flow of fresh, hot data but every quarter immediately following the close of our Technology Spending Intentions Survey (TSIS), the research team works overtime to publish 70+ macro, sector, and vendor-specific reports in a very timely fashion. This morning we kicked things off with our first 13 reports; an ETR Baker's Dozen if you will allow. This first release of reports was selected based on the vendor's upcoming earnings date, and any data sets that warranted a rating will be highlighted in next week's TSIS Findings Webinar, when we will also release the next batch of 25+ vendor reports. ETR members can access all the reports on our research platform. If you're not yet a member and would like access to the reports and Findings Webinar, simply email our service team.
While we can't give away the details from each report, here is a high-level summary of what we released and the actionable data sets the reports entail. The data supporting these vendor reports was derived from the October 2022 TSIS, which saw participation from 1300+ IT decision makers in the ETR Community, representing ~$700B+ in annual IT spend. Survey respondents were asked about their forward-looking spending intentions on a sector and vendor-specific level, based on their areas of expertise and domain over budgets. Now on to the reports...
Among the 13 vendors we covered so far, we're maintaining our outlooks on Microsoft (Positive, dominant with growing Pervasion), ServiceNow (Positive, strong sector positioning), Tenable (Positive, outpacing vulnerability mgmt. peers) IBM (Negative, high churn + additional declines), Check Point (Negative, elevated churn), and Qualtrics (Negative, large org declines). We are stepping down to a Negative outlook on Dynatrace (Fortune 500 declines), and up to a Positive outlook on Akamai (rebound from 2H21 data).
Let's take a quick look at the big 3 public cloud players, beginning with the one vendor that warranted a Positive outlook on its data set, Microsoft. Regarding this survey period's date, ETR Research team stated, "Microsoft’s Net Score softness across compute sectors is largely in line with sector peer movements, while Pervasion continues to trend flat to up. Office, Teams, and Dynamics remain well positioned, whereas Project and Viva are seeing more notable declines. Microsoft Azure remains the Net Score and Pervasion leader within the Cloud Computing sector, even amidst the slight Net Score decline y/y. In addition, among Analytics / B.I. / Big Data peers, Microsoft's Net Score stands at the 93rd percentile, while its pervasion level continues to lead the pack and expand further."
Next up is AWS. Based on data in the July 2022 TSIS survey, the ETR Research team stepped down from their Positive outlook on AWS' spending data and the most current survey seems to corroborate more of the same: "AWS is seeing further weakening in Net Score vs. last October as more customers flatten on spend in 2H22, though at a pace relatively in line with broader sector peer movements; however, the vendor remains well positioned across virtually all sectors as its Pervasion continues to expand." Lastly, we take a brief look at GCP, where: "Google’s weakening Net Score across compute sectors is largely inline to sector-wide movements, as Pervasion continues to expand, and SaaS (Productivity, ECM) remains steady."
ETR's TSIS vendor reports not only rely on data but also weave in direct end-user feedback from the IT decision-makers in our community. Here is some commentary on the differences between AWS and Azure, as offered by one ETR Community member:
“What I’ve seen is that from 250+ services that both AWS and Azure have, Microsoft Azure is the one that is providing a high number of services that are closer to Software-as-a-Service and Platform-as-a-Service. AWS is providing more Infrastructure-as-a-Service. Now Microsoft Azure is not coming first with a new solution, with a new product that should be available on the cloud, but they are coming later. Even so, it is more a platform of services. AWS has the benefit that they can add very, very easily a new product, but they’re offering very close to the same way how you would manage an EC2 machine, very close to Infrastructure-as-a-Service.” - Group Head of Cloud - Large IT Services Enterprise | ETR Insights 308, 7/12/2022
Stay tuned for the next batch of reports one week from today, as well as our Full Findings Webinar, highlighting all outstanding data sets from the recently completed October 2022 Technology Spending Intentions Survey. Simply request a Free Trial to get started.
Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to bring you actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai