2023 Early Takeaways

First Look at the JAN23 TSIS Data

ETR Research | Erik Bradley 

| December 21, 2022

As of press time, 1250+ IT decision makers have already participated in ETR's 2023 Technology Spending Intentions Survey (TSIS), including 223 from Fortune 500 and 325 from Global 2000 organizations. ETR's Research Team has published Early Takeaways, leveraging preliminary data to examine sectors with improving/declining 2023 spending intent and inflections captured at the vendor level. Reach out to the ETR Service Team if you want to walk through the full data set with us. In the meantime, this article summarizes some of the highlights from ETR's previously published Early Takeaways report, which was compiled based on a survey citation sample of 1079 respondents.

Midway through the TSIS survey period, ETR analyzes preliminary data highlighting the most significant changes compared to year-ago levels (April 2022). The main takeaway is that downward spending trends continued in this survey. For the second consecutive survey, not a single sector showed significant y/y growth in Net Score, while many showed statistically significant declines. Cloud Computing, ML/AI, Information Security, Analytics / B.I. / Big Data, and Enterprise Apps are among the sectors that continue to see weakened spending outlooks. Despite the continued decline, the ML / AI and Cloud Computing sectors maintain some of the highest sector Net Scores across the entire survey.

In terms of the highest overall positioning, Microsoft and AWS continue to dominate the landscape with commanding pervasion rates and resilient Net Scores. However, it is the open-source technology Kubernetes that captures the highest Net Score, with Snowflake drafting closely behind. Grafana, Databricks, UiPath, Zscaler, and CrowdStrike also see noteworthy Net Score levels, while HashiCorp has slipped somewhat since last year. Of particular note in this analysis is that SaaS giant Salesforce has fallen off the chart’s cut-off level with a 34.6% Net Score (as of press time) despite capturing similarly high Pervasion levels as AWS.

Among larger, platform-type vendors tracked in 3 or more ETR sectors, Akamai and IBM are the only two with positive Net Score growth year-over-year. Microsoft, AWS, Google, and Cloudflare maintain some of the highest Net Scores overall, but each saw substantial year-over-year declines. Twilio, once again, experienced the greatest year-over-year Net Score drop. Of note, Zoom also captured yet another significant reduction in Net Score, and despite already being below negative 20%, Dropbox saw further declines as well.

Moving on to Pervasion rates (or citation change), we see an interesting change in the guard in this survey. While the OCT22 TSIS iteration showed CrowdStrike in the Information Security sector and Microsoft's IP Telephony offering leading the higher citation products in year-over-year citation growth, neither of those vendors could repeat. Instead, Adobe Sign (Productivity Apps) and Salesforce (Marketing) lead this survey’s y/y citation growth. Never to be outdone, Microsoft rears its colossal head in this analysis with Power Automate (Robotics Process Automation).

In summary, the early JAN23 TSIS data is capturing a notable y/y decline in spending intentions across several sectors for the second consecutive survey, with no sector showing a significant increase in Net Score on a year-over-year basis. While Microsoft and AWS remain dominantly positioned, Kubernetes and Snowflake are the overall leaders in Net Score. Databricks, UiPath, Zscaler, and CrowdStrike also see noteworthy Net Score levels, while HashiCorp has slipped.

Please read the full report for the preliminary January 2023 TSIS data trends and mark January 13th for the full Macro Survey Findings Webinar and January 20th on your calendar for the final JAN23 TSIS Findings Webinar. Let the ETR service team know if you want to register for those webinars. Or, if you want to access the full ETR Research platform to see all the data and reports for yourself, start your free trial today.

Enterprise Technology Research (ETR) is a technology market research firm that leverages proprietary data from our targeted IT decision maker (ITDM) community to provide actionable insights about spending intentions and industry trends. Since 2010, we have worked diligently at achieving one goal: eliminating the need for opinions in enterprise research, which are often formed from incomplete, biased, and statistically insignificant data. Our community of ITDMs represents $1+ trillion in annual IT spend and is positioned to provide best-in-class customer/evaluator perspectives. ETR’s proprietary data and insights from this community empower institutional investors, technology companies, and ITDMs to navigate the complex enterprise technology landscape amid an expanding marketplace. Discover what ETR can do for you at www.etr.ai